Howard Stern, Honesty, and Reality Programming
Howard Stern has used honesty as his rallying cry, as his shelter from censorship, and as the basis for his media empire. “I’ve always been honest. One thing about—You don’t have to like my radio show. There are those that like it and there are those that hate it. But one thing anyone who’s ever…Read More
Even Phone Sex Operators Need to Take Pride in Their Work
As an outsider looking in on The Howard Stern Show, It seems that once your role is established and you know the responsibilities of that role, you’re expected to perform at a high level. Howard apparently adopted the philosophy that if you had taken on the responsibility of doing a job, and someone was willing…Read More
Interns Bring a Youthful Vibe (and sometimes Great Legs!)
Since it is Memorial Day week and there are a lot of people off from work. We thought we’d take a break from our Hubspot Reviews Analysis and go back to Stern Rules! for some lighter reading. At the Howard Stern Show, the trend of hiring self-motivated, enthusiastic staff, with little regard for experience, started…Read More
Personal Branding the Howard Stern Way
In the book Stern Rules, I spend a great deal of time talking about the tools and tactics that Howard Stern has used to develop his personal brand and what you can do to help build your own using online marketing tactics. Howard spent more than thirty years in radio building a brand that shattered…Read More
Make a Commitment to Your Audience
It took Howard Stern more than ten years to build his radio audience to the point where a company like Simon and Schuster felt that he was bankable and could publish his first book, Private Parts. Even getting an endorsement from what many would consider to be the most influential publisher in the world didn’t cause…Read More
Unseating the King of All Media through Social Media
Howard Stern is considered by many of his fans to be a “regular” guy who had a voice in the media and grew his audience slowly and systematically. Now that social media and social networks give anyone a voice and access to millions of potential listeners, the playing field has leveled. We’ll see more and…Read More
If you don’t have video, you don’t have nuthin’
Of all the shifts in media, I rank video content is the biggest game changer. Never before could video producers have instant access to millions of users within minutes of completing their content. Websites like YouTube allow people to post video content onto a platform that has become the web’s second-largest search engine. Couple that…Read More
I read blogs, not the New York Times.
When I was a kid, it seemed like there was a new TV show every week about a young, upstart journalist who wanted to make it as a newspaper reporter. Jimmy Olsen and Lois Lane in Superman were rehashed over and over. Today, Lois Lane would probably have a blog called ManofSteelUpdate.com and be building…Read More
What if there was a Howard Stern Podcast – 60 years ago.
We recently started talking about the many tools that are now at your disposal that can help you build your brand or your kingom. We started comparing these new tools with the platforms that they have ostensibly replaced. In today’s world of iTunes and podcasts, we talk about what is sure to be Howard’s favorite…Read More
Howard Stern Worked His Ass Off – You Need to Too
Howard worked his ass off to get where he is. To achieve success, there are not many shortcuts. There are however advances that have made building an audience more accessible to everyone. There has never been more tools to build a personal brand than there are today. Networking, blogs, and social media sites have given…Read More
My Stern Superfan Story
In order to set the tone for all the content that is about to come, I thought that it would make sense to kick-off with my first (and thus far only) Howard Stern Superfan Story. I’ve listened to Howard since I was in high school when I’d listen to his show in a ’72 Nova…Read More
Becoming the King of All Media.
Howard Stern is the King of All Media. The title not only suits him but has become synonymous with him. I’ve never heard anyone else refer to himself using that title. It’s Howard’s, he owns it, and it’s a good title in the world of show business. Let’s not forget that much of the beauty…Read More