We recently started talking about the many tools that are now at your disposal that can help you build your brand or your kingom. We started comparing these new tools with the platforms that they have ostensibly replaced. In today’s world of iTunes and podcasts, we talk about what is sure to be Howard’s favorite medium, radio.
<h2> Radio versus Podcasts</h2>
Who may have benefited from podcast technology twenty years ago?
We can debate whether the struggles that Howard took on during the course of his career made him a better broadcaster in the long run. There is no doubt that constantly fighting with competing disc jockeys to reach to top of his profession helped to make him who he is today.
As someone who believed in himself so strongly and who has discussed his burning desire to be on the radio from the age of five, Howard would have benefited from being able to produce and distribute a global radio show from his bedroom. Using podcast technology, a young Howard Stern could record his show through his computer and make it available for download to millions of people across the Internet.
What would have happened if he didn’t have to take crappy $96-a-week jobs in crappy radio stations? Imagine if podcasts were so prevalent twenty years ago that he didn’t have to dodge program managers, station directors, and the FCC?
What kind of world would it be if he had total creative freedom from day one and the tools to build an audience? How might his show have been different in the late 1980s and early 1990s? What new ground would have been broken?
We’ll never know, but we do know that there are literally thousands of talented, upstart broadcasters who, with laptops and microphones, are creating “radio programs” that our world has never heard. These can range from programs with broad appeal such as newscasts and comedy to specific, tight-niche shows that could never have been made prior to today’s technology.
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