Personal Branding the Howard Stern Way

In the book Stern Rules, I spend a great deal of time talking about the tools and tactics that Howard Stern has used to develop his personal brand and what you can do to help build your own using online marketing tactics. Howard spent more than thirty years in radio building a brand that shattered…

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What if there was a Howard Stern Podcast – 60 years ago.

We recently started talking about the many tools that are now at your disposal that can help you build your brand or your kingom.  We started comparing these new tools with the platforms that they have ostensibly replaced.  In today’s world of iTunes and podcasts, we talk about what is sure to be Howard’s favorite…

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