Category Archives: hubspot

Hubspot Alternatives – Landing Pages, Social, SEO and Hosting

Hubspot SEO SocialThis is part 3 of our deep dive into tools that provide an alternative to Hubspot.

Landing Pages

The folks over at Copyblogger have created a tool called Premise which makes creating landing pages in WordPress dead simple.  Not only does Premise make creating landing pages easy, it also contains a site membership component that allows you to lock content away for customers who purchased or otherwise been granted access to “premium” content.  This is something that Hubspot does not yet have.

Premise has eight different landing page templates including product pricing tables, thank you pages, sales letters, and a page specifically for embedded video.

Since Premise is created by Copyblogger, Premise also provides sample copy for each type of landing page and also helps you create your own landing page content through its Copywriting Assistant.

Cost: $165/One time (We’ll use $13.75 to calculate the month vs. month comparison)

SEO Research, Social Media Monitoring, Social Media Management, and More

Have you heard of Raven Tools?  Raven Tools is really a conglomeration of a number of tools that have been brought together under one roof.  It can do a lot, and it can do even more if you plug in some more premium partner tools into the base Raven Tools package.  There is way too much to go into here, but the base package of Raven Tools will help you:

  • Conduct keyword research to determine which keywords you should target in your content creation efforts.
  • SEO Competitor analysis and tracking
  • Monitor you social media mentions to increase engagement
  • Social media management allows you to sees all your followers across multiple networks in a single interface
  • PPC campaign management
  • Campaign metrics tracking through Google Analytics integration

This feature list just scratches the surface, see all their tools at RavenTools.com.

On this one, I would say that if you spend the time to configure all the elements that are available to you, that you will exceed the capabilities of the base Hubspot package when comparing functionality.

Price: $99/mo

Hosting

We’ll once again give Copyblogger the benefit of our loyalty and recommend their Synthesis WordPress hosting service.  Depending on your needs, it will scale up for you and they are experts in WordPress hosting.  For a 2,000 user list, their base level hosting should be fine.

Price: $27/mo

The Final Analysis

Over the last couple weeks, we have pieced together an alternative to buying the integrated Hubspot inbound marketing system.  Below are the results:

Total Cost of our Hubspot substitute: $168.75/mo

Total Cost of base Hubspot with 2,000 contacts: $400/mo

Although we have managed to save about $2,800/year, what is the true cost of the savings?  In some cases, we have a tool that may be superior to the Hubspot (The CMS seems to fit the bill at least for now) and in some cases we have had to deal with an inferior product (its tough to get an email tool that is the equivalent of Hubspot’s integrated platform) and in some cases the area is grey, but the alternative tools require a little (or in some cases a lot) more work to configure and integrate.

What’s the parting thought?  Integration seems to make your life easier, even if it leaves you feeling a little boxed in.  That said, many installations for our customer have taken the best of breed solutions (like maybe a wordpress based site) and integrated it with Hubspot to get a more complete package.  Let us know your budget and your needs, and we’ll help you to price out a solution that makes the most sense for you!

 

Jamie Troia

Jamie Troia is President of Greystack Digital Marketing and author of Stern Rules!

Hubspot Alternatives – The Deep Dive

Recently I broached the subject of piecing together Lower Cost Hubspot Alternatives.  I was curious about what it would take to replace Hubspot’s centralized marketing software by combining some best-of-breed digital marketing tools that excel at performing a smaller subset of the complete Hubspot feature set. For example, Hubspot’s marketing platform offers an integrated platform… Continue Reading

Hubspot Costs – Training and Content

We’ve covered how we calculate the monthly costs of Hubspot by combining the costs of Hubspot service package with the costs associated with you contact database in Hubspot, but we’re not quite finished with your Hubspot total cost of ownership equation (sorry!). Inbound Success Training from Hubspot or From Partners Hubspot’s start-up costs start at… Continue Reading

How Much Does Hubspot Cost – True Cost of Ownership

How much does Hubspot Cost?  That’s a question that we get all the time and as often is the case when asking technology and marketing questions, the answer is “it depends”.  Hubspot has a pricing model that incorporates three primary elements into the mix to ultimately determine the price of your Hubspot software. The three… Continue Reading

Lower Cost Alternatives to Hubspot

Looking for Hubspot’s competitors?  I’m wondering if you are looking because of Hubspot’s pricing or because Hubspot’s features don’t fit your needs?  We have a plan for you if your looking for Hubspot Discounts. If you like the features of Hubspot but can’t quite commit to the price tag, well frankly, we think you’re probably… Continue Reading

The Hubspot Review You’ve Been Waiting For

Imagine a cloud based platform that takes virtually every important element of being online, generating business online, and continuously improving your presence online and puts it all in one place.  Sound interesting?  Well that’s goal the people at Hubspot have been working on for more than six years now. To say that Hubspot has achieved… Continue Reading

Hubspot’s Social Inbox – What is it?

Today Hubspot released a new component of their Inbound Marketing Suite called “Social Inbox”.  The next logical question is “What is a Social Inbox?”  The short answer is that it is a mash-up between your leads, contacts and their social media interactions.  For those of us that are users of Nimble CRM, this is not… Continue Reading

Learn More

Let us explain why Greystack is NY's best inbound marketing agency (hint: it's our people).