Category Archives: Howard Stern

Howard Stern, Honesty, and Reality Programming

Howard Stern has used honesty as his rallying cry, as his shelter from censorship, and as the basis for his media empire.

“I’ve always been honest. One thing about—You don’t have to like my radio show. There are those that like it and there are those that hate it. But one thing anyone who’s ever heard my show knows, I’m a straight shooter, and I’m an honest guy.”

–          Howard Stern on Hannity & Colmes 3/2005

Every listener has come to expect honesty and authenticity from Howard and his team.

Listeners are not subjected to drummed up, “made for radio” characters. We experience the trials and tribulations of real, authentic people.

(Photo credit: IsaacMao)

These people come on the air with real feelings, faults, and relationships. The authenticity of The Howard Stern Show has helped Howard cultivate and maintain his audience for more than thirty years.

He removes the filter between the entertainer and the fan and is one of the first to provide a glimpse into the world of fame. That idea does not seem all that revolutionary today, does it?

Today, reality TV has taken over virtually every network. These shows regularly break down the walls between entertainment and reality. They take us inside worlds and professions that we could never get a glimpse of before reality programming came into vogue.

Want to know the inside scoop on the restaurant business? There are about ten shows for you to watch. The art of tattoos? There are a few for you on that. Hunting alligators? Raising kids? Training dogs? Finding a mate? Pitching an investment? Making it as a singer, actor, or model? You better get your TiVo ready. You’re in for a long night!

These shows have taken over programming. They’re a network’s dream. They’re low-cost, short-turnaround programming that turn niche markets into national phenomena. Amazingly, as reality TV matures, it seems less real and more staged. It may come to the point where once again The Howard Stern Show is the measuring stick for “reality programming.”

Jamie Troia is President of Greystack Digital Marketing and author of Stern Rules!

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Unseating the King of All Media through Social Media

Howard Stern is considered by many of his fans to be a “regular” guy who had a voice in the media and grew his audience slowly and systematically. Now that social media and social networks give anyone a voice and access to millions of potential listeners, the playing field has leveled. We’ll see more and… Continue Reading

If you don’t have video, you don’t have nuthin’

Of all the shifts in media, I rank video content is the biggest game changer. Never before could video producers have instant access to millions of users within minutes of completing their content. Websites like YouTube allow people to post video content onto a platform that has become the web’s second-largest search engine. Couple that… Continue Reading

I read blogs, not the New York Times.

When I was a kid, it seemed like there was a new TV show every week about a young, upstart journalist who wanted to make it as a newspaper reporter. Jimmy Olsen and Lois Lane in Superman were rehashed over and over. Today, Lois Lane would probably have a blog called and be building… Continue Reading

Howard Stern Worked His Ass Off – You Need to Too

Howard worked his ass off to get where he is.  To achieve success, there are not many shortcuts.  There are however advances that have made building an audience more accessible to everyone.  There has never been more tools to build a personal brand than there are today. Networking, blogs, and social media sites have given… Continue Reading

My Stern Superfan Story

In order to set the tone for all the content that is about to come, I thought that it would make sense to kick-off with my first (and thus far only) Howard Stern Superfan Story. I’ve listened to Howard since I was in high school when I’d listen to his show in a ’72 Nova… Continue Reading

Becoming the King of All Media.

Howard Stern is the King of All Media. The title not only suits him but has become synonymous with him. I’ve never heard anyone else refer to himself using that title. It’s Howard’s, he owns it, and it’s a good title in the world of show business. Let’s not forget that much of the beauty… Continue Reading

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