OwnAmerica was a real estate tech startup interested in demystifying the residential real estate investment industry. The company needed a website, Inbound marketing strategy and ecommerce strategy that fit within the confines of a startup budget.
Integrate multiple best of breed platforms to provide a full marketing stack at a price point that a start-up could afford yet grow with.
Implemented an easy to update web site using a content management framework with new site design. Linked the site to a membership management platform, marketing automation system and ecommerce platform. Created follow-up email campaigns, ecommerce purchase flows and segmented lists.
Redesign site for complete mobile compatibility and SEO, Conversion Optimization, Content Strategy, Email Campaign and Workflow development. Animated video storyboarding, voiceover, and production.