OwnAmerica was a real estate tech startup interested in demystifying the residential real estate investment industry. The company needed a website, Inbound marketing strategy and ecommerce strategy that fit within the confines of a startup budget.
IDEA:
Integrate multiple best of breed platforms to provide a full marketing stack at a price point that a start-up could afford yet grow with.
RESULT:
Implemented an easy to update web site using a content management framework with new site design. Linked the site to a membership management platform, marketing automation system and ecommerce platform. Created follow-up email campaigns, ecommerce purchase flows and segmented lists.
GREYSTACK DELIVERABLES:
Redesign site for complete mobile compatibility and SEO, Conversion Optimization, Content Strategy, Email Campaign and Workflow development. Animated video storyboarding, voiceover, and production.
