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Jersey Strong Gym

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NEED:

Jersey Strong is a network of gyms in Central New Jersey and the Jersey Shore that was at an impasse.  Their industry was being over taken by low-value, low-cost national providers or hyper-local boutique shops.  They needed a new value message and a complete digital marketing overhaul to re-ignite growth.

IDEA:

Bring authenticity back to the brand that coined the term “Jersey Strong” in the fitness industry. Rehabilitate the company’s online reputation and create a comprehensive inbound marketing strategy to drive new memberships.

RESULT:

A soup to nuts rethinking of the brand, its assets and its digital strategy.  We designed and developed a fully responsive website with strong calls to action for both members and prospects.  Re-positioned the brand as one that helps everyone find their path to fitness success and rolled out a comprehensive inbound strategy. 

GREYSTACK DELIVERABLES:

Brand Identity, Copywriting, Complete Web site Redesign, Comprehensive Marketing Automation Platform running on Hubspot, Blog Content, Social Media Marketing, Managing significant Facebook Advertising and Google Ad campaigns to drive direct response lead generation, On-Site Video Production to highlight service offerings including staff and member interviews.