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Better Homes and Gardens Rand Realty

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NEED:

Better Homes and Gardens Rand Realty is the largest real estate company serving the northern suburbs of Manhattan. As the real estate market shifted from a seller’s market to a buyer’s market, Rand needed to keep marketing costs down while continuing to generate and convert high quality leads.

IDEA:

Create a more frictionless experience for Rand’s existing web site visitors and focus on increasing return visitors.

RESULT:

A/B test lead generation form combinations until the right mix between lead volume and lead quality was achieved. Create engaging email campaigns for existing site users to continue to engage them throughout the shopping experience. Develop a customized CRM/Lead Management Platform that alerts agents to which of their clients are most active on RandRealty.com, what they’re doing during their visits and what properties they are viewing.

GREYSTACK DELIVERABLES:

Landing Page creation, Redesign site for complete mobile compatibility, Conversion Optimization, Content Strategy, Email Campaign and Workflow development, Social Media Advertising.